As featured in the New York Post
FREE FOREVER · 20 pilot spots this summer

Stop Losing Revenue to Bad Weather.

We're inviting 20 independent ice cream shops across 16 U.S. cities — including LA, NYC, Chicago, Atlanta, and more — to test Weather IncentivPay this summer. Free forever — no trial, no fees, ever.

“Ice cream is one of the most weather-dependent products in the world… We lose about 20 percent of business when the weather goes below 70 degrees.”
Jason Jiang, co-owner of 28wishes in Downtown LA — New York Post
See how it works
  • Free Forever
  • No Fees, Ever
  • No Contracts
  • Cancel Anytime

Early access · Limited to 20 shops · Encrypted data · Cancel anytime

A family buying ice cream cones at a sunny neighborhood shop window
Weekend revenue +38%

Weather protection + IncentivPay visits

Rain Saturday

Protection is active

In the news · July 16, 2026

Ice cream owners are already hedging the weather.

The New York Post reported on 28wishes, an independent parlor in downtown Los Angeles, where brothers Jason and James Jiang cover close to half their rent by betting on cold snaps. Weather IncentivPay makes that same idea automatic — no forecasts to read, no trades to place.

Read the full story in the New York Post

Independent reporting on Los Angeles shop owners hedging weather. Weather IncentivPay is not affiliated with, and was not endorsed by, the New York Post or 28wishes.

“Ice cream is one of the most weather-dependent products in the world… We lose about 20 percent of business when the weather goes below 70 degrees — so we're essentially hedging that profit loss.”
Jason Jiang · Co-owner, 28wishes, Downtown LA · via the New York Post

~$1,500

Earned per month hedging cold days

~43%

Of their monthly rent covered

20%

Of business lost below 70°F

Works with the tools you already use

ShopifySquareToastStripeGoogle ReviewsVISAMastercardNOAA Weather DataNational Ice Cream Assoc.ShopifySquareToastStripeGoogle ReviewsVISAMastercardNOAA Weather DataNational Ice Cream Assoc.

0

Pilot spots across 16 cities

$0

Cost to you, forever

0

Contracts, trials, or fees

0 min

Setup time

Encrypted dataNo card data storedIndependent shops firstNo card required

Owner stories

Real shops. Real weekends. Real numbers.

A busy ice cream shop with customers lined up at the counter

2:14 · Customer film

"We turned our worst weather week into our best."

Sunny Scoops · weekly revenue

Mon
Tue
Wed
Thu
Fri
Sat
Sun
Before Weather IncentivPay With Weather IncentivPay

Three rainy Saturdays in June used to wipe out my month. Weather protection covered the gap and IncentivPay filled Tuesday nights I'd written off.

+31% monthly revenue

Maria Delgado

Maria Delgado

Sunny Scoops · Tampa, FL

Setup took ninety seconds on my phone. I didn't pay anything and by day five I could see exactly what it was worth.

$4,180 protection payout

David Krause

David Krause

North Shore Creamery · Duluth, MN

My repeat customers doubled because people actually want to play for their discount. It feels like a game, not a coupon.

2.1x repeat visits

Anh Pham

Anh Pham

Little Cloud Gelato · Portland, OR

An empty ice cream shop with rain running down the front window

Saturday, 2:41 PM

4 customers today

The problem

One bad forecast can erase a whole weekend.

  1. 1It's Saturday.
  2. 2The forecast called for sunshine.
  3. 3Instead: cold rain since 10am.
  4. 4Your store is empty.

Sales stopped. Your costs didn't.

Payroll

Still scheduled

Rent

Due on the 1st

Inventory

Melting anyway

Utilities

Freezers never stop

Weather shouldn't determine your monthly profit.

The difference

Same weather. Completely different month.

Without Weather IncentivPay

  • Bad weather decides your week
  • Empty store, idle staff
  • Lost revenue you never recover
  • No protection, no plan
  • Discounting to catch up

With Weather IncentivPay

  • Protected revenue on rainy days
  • Weather protection working in the background
  • IncentivPay promotions that pull traffic
  • Higher engagement with every visit
  • More repeat customers
  • Stable, predictable cash flow

How it works

Five steps. Zero dollars. Free forever.

You don't need new hardware, new software, or a new POS. It works alongside whatever you're already running.

  1. 01

    Tell us about your business

    Two minutes on your phone. Location, average ticket, and daily volume — mostly taps, almost no typing.

  2. 02

    We build your free weather protection

    We model your local forecast risk and set a protection threshold sized to your shop. No cost, no card.

  3. 03

    Customers play for discounts

    IncentivPay turns checkout into a quick game. No app to download — it runs from a link or QR code.

  4. 04

    Bad weather? Your protection offsets it

    When rain hits your protected days, your protection helps cover the sales that never walked through the door.

  5. 05

    Review your results

    On day seven you get a plain-English report. Keep going or walk away — entirely your call.

  6. The whole thing costs you nothing to find out.

    We build the protection first. You decide afterwards.

An IncentivPay experience

More Than a Weather Forecast

Weather affects customer behavior. IncentivPay turns those signals into opportunities for smarter promotions and customer engagement.

Weather Signal

Understand the conditions that can influence demand.

Incentive

Turn the forecast into a customer reason to act.

Business Growth

Use timely incentives to drive visits, purchases, and engagement.

01

Weather

A measurable weather condition occurs.

02

Incentive

A merchant promotion is activated.

03

Customer

Customers discover and participate in the offer.

04

Outcome

The defined condition is verified and the promotion resolves.

Powered by PMPS™

Powered by PMPS™

Intelligence Behind the Incentive

Weather is only the signal. The incentive is the experience. PMPS™ provides the underlying infrastructure that helps make outcome-based incentives programmable and measurable.

Data

Real-world signals

Rules

Defined campaign conditions

Resolution

Verified outcomes

Weather-Based Promotions Are Already a Proven Marketing Pattern

Businesses have long used weather conditions to influence promotions, staffing, inventory, and customer demand. IncentivPay connects that existing business insight to programmable customer incentives.

See the market precedent →

Revenue calculator

See what weather is quietly costing you.

Move the sliders. The estimate updates instantly — no email required.

$11
220
6 days
5 mo

Revenue at risk

$42,108

Across your peak season

Potential protection value

$26,949

Offsets rained-out days

IncentivPay revenue

$32,670

From promotions & repeat visits

Customer increase

+25%

Estimated visit lift

At risk vs. protected

Unprotected loss$42,108
With Weather IncentivPay$59,619

Estimated upside of $59,619 per season. Your free weather protection shows you the real number.

Estimates are illustrative and based on aggregate seasonal data from participating shops.

Free activation

Get your FREE Weather Protection

Mostly taps, barely any typing. Under two minutes, start to finish. Free forever — no trial, no fees, ever.

Step 1 of 8

What's your mobile number?

We'll text your free setup link. No spam, no sales calls unless you ask.

Encrypted. Never sold. Opt out any time.

No credit card · No contract · Cancel any time

Designed With Merchant Controls

Create weather-based promotions with clear campaign parameters and defined reward limits.

Reward Limits

Control maximum reward value.

Campaign Conditions

Define when a promotion activates.

Budget Awareness

Keep promotional exposure within the campaign's intended parameters.

Outcome Verification

Use defined weather conditions to determine campaign outcomes.

You literally have nothing to lose.

  • Free forever
  • No trial, no fees
  • No contracts
  • No cancellation fees
  • No setup fee
  • No hidden costs

We build your weather protection, run it free, and show you exactly what it was worth. It stays free forever — no trial, no fees, ever.

Questions

Everything owners ask us

Who's behind this

Built by people who've watched the rain roll in.

Weather IncentivPay exists because small food businesses carry weather risk that airlines, farms, and energy companies stopped carrying decades ago. We're making that same protection simple enough to set up between customers.

SZ

Shawn Zulfiqar

Founder & CEO

Leads Weather IncentivPay's product and partnerships, working directly with independent shop owners across the country.

HK

Hannah Kashef

Co-Founder & Head of Sales

Runs the pilot program with local scoop shops, from first conversation through setup and weekly reporting.

Encrypted by default

TLS 1.3 in transit, AES-256 at rest

No card required

We never ask for payment details

Independent shops first

Built with independent owners, not chains

Free forever

No trial, no fees, ever

No card data stored

Card details never touch our systems

Privacy first

We never sell your business data

Weather Is Just the Beginning.

Today, weather can influence an incentive. Tomorrow, the same infrastructure can respond to sports, events, local moments, and other measurable outcomes.

One incentive engine. Many real-world signals.

Explore IncentivPay

No credit card · Cancel anytime